Winning Strategies for the New Latin Markets

Winning Strategies for the New Latin Markets

By: Fernando Robles, Francoise Simon, Jerry Haar

Winning Strategies for the New Latin Markets ~~ Adobe eBook

Adobe eBook

Platforms
Windows Vista / XP / 2000, Mac OS X Tiger

Features
Advanced navigation, search, bookmarks, and multiple viewing options.

Availability:
Download Now

Price: $27.20

Winning Strategies for the New Latin Markets ~~ Mobipocket eBook

Mobipocket eBook

Platforms
Windows PC, Palm, Pocket PC, Windows Mobile, SymbianOS, Blackberry, iLiad, eBookMan, and more.

Features
Easy to install, Very Compatible, Touch-screen page turning, Bookmarks, Adjustable font size and color, Search.

Availability:
Download Now

Price: $27.20

Winning Strategies for the New Latin Markets Summary:

Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets, three experts analyze the Latin market's unique dynamics and offe

Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets, three experts analyze the Latin market’s unique dynamics and offer end-to-end strategies for success. They illuminate dramatic transformations in demographics, economics, local competition, regulation, technology, and culture. Then, through executive interviews and case studies, they offer insights into key strategies for every aspect of doing business: regional market expansion, market segmentation, branding, distribution, financing, and corporate structure.

Additional Resources: