The magic of Pike Place Fish (PPF) is a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Although simplified prescriptions of PPF have been offered in prior videos and books, nothing has explained how to create a workplace where employees can "have fun" or "choose their attitude." WHEN FISH FLY is a cohesive strategy for achieving world famous results for owners, managers, front-line workers, and customers alike.