Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they’re unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. What’s Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable story…create the back story that makes it believable…make sure your story cuts through today’s relentless bombardment of consumer messages…and gets heard, remembered, and acted on.

• THE TEN FUNCTIONS OF STORYTELLING
  Discovering what stories can do for your business
• THE ABOLITION OF CONTEXT
  Telling stories when the past no longer defines the future

• THE FIVE MOST IMPORTANT STORY THEMES
  Leveraging themes your audiences will understand and believe

• APPLIED STORYTELLING 101
  Storytelling for your industry, your company, your brand, and you

• MASTERING YOUR STORYTELLER’S TOOLBOX
  Making your stories more compelling, more believable, and downright unforgettable

Use Storytelling to Gain Powerful Competitive Advantage in Today’s Increasingly Skeptical Marketplace