Web 2.0 is a complete encyclopedia of e-business and e-marketing concepts used by today's wired (and wireless) mavens. Written by Kjell Kahlenberg, an expert in demand management technology, e-business integration, and integrated marketing...this encyclopedia takes the reader through a tour of every concept and technique used by technologists to unify and extend enterprise value through internet-enablement. Written for business and marketing managers, as well as technologists who seek a deeper understanding of the meaning behind today's e-business terminology. It is a practical guide that should make governance of the web-connected enterprise easier. In contrast to the dry, terse, jargonized explanations found in typical dictionaries, this book actually presents technical ideas in a form business people can understand. It links like concepts together, and tells you why the ideas behind the words are important to you. It will inspire practical business ideas, clarify buzzwords from biz-words and fuzzwords, and will cut through the superficial trivia that too often clouds good thinking and judgment. It even provides new ideas, such as how e-business is transforming the marketing communications mix!

The book defines concepts like: Web Services, Accessibility, Conversion, Visualization, Ajax, Aero, the Fourth Screen, Commerce Hub, Portal, Microformats, Configuration, Aggregation, Loosely Coupled, Geo-coding, XML, E-Book, Predictive Modeling, Call-to-Commerce, Digital Signage, Event-Driven Architecture, Service Oriented Architecture, Advocacy Marketing, Harvesting, Internet Privacy, Smackdown, and much more!

270 pages