eBooks - Business - Marketing - Barrie Gunter - Understanding the Older Consumer


Understanding the Older Consumer eBooks

by Barrie Gunter


Understanding the Older Consumer - Microsoft Reader eBook

Understanding the Older Consumer eBook

Microsoft Reader
Platforms
Windows PC, Windows Mobile 5.0-6.0, Pocket PC 2003

Features
ClearType, advanced navigation, search, personal library, bookmarks, notes, and drawing.

 Availability:
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Price: $41.93


Understanding the Older Consumer - Mobipocket eBook

Understanding the Older Consumer eBook

Mobipocket
Platforms
Windows PC, Palm, Windows Mobile, Pocket PC, Symbian OS, Blackberry, iLiad, and more.

Features
Easy to install, Very Compatible, Touch-screen page turning, Bookmarks, Adjustable font size and color, Search.

 Availability:
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Price: $25.32


Understanding the Older Consumer Summary

Barrie Gunter examines the demographic, behavioural and psychological profiles of older consumers, providing information on older people's lifestyles, their interest in the mass media and advertising, and their shopping preferences.


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