eBooks - Social Issues - Communication - Tony Wilson - Understanding Media Users: From Theory to Practice


Understanding Media Users: From Theory to Practice eBook

by Tony Wilson


Understanding Media Users: From Theory to Practice - Adobe eBook

Understanding Media Users: From Theory to Practice eBook

Adobe

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Windows Vista / XP / 2000, Mac OS X, Sony Reader

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Price: $110.44


Understanding Media Users: From Theory to Practice Summary

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies.
  • examines the relationship between media and audiences by one of the world's leading media scholars
  • provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory
  • charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
  • concludes with additional insights into the future of media reception in a global age



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