Discover How Investing in Exchange-Traded FundsCan Help You Build a Winning Financial Portfolio

"Archie Richards delivers the nuts and bolts of ETFs---and much more that the investor needs to know."

Gary L. Gastineau, early developer of exchange-traded funds, Managing Director of ETF Consultants, LLC

"ETFs are not a form of extraterrestrial, but they do remain a mystery to many. We should be grateful to Archie Richards for explaining everything about them and also offering mush useful advice. This is a timely and terrific book on one of today's hottest investment topics."

Hunter Lewis, Co-founder, Cambridge Associates, LLC

"Understanding exchange-Traded Funds is a no-nonsense approach to setting financial priorities, and a crash course on the basics of investing. Archie's description of various investments gives the information you need to become a wise investor."

Steve and Annette Economides, Authors of America's Cheapest Family Gets You Right on the Money

“Archie Richards is the go-to guru for ETFs, and Understanding Exchange-Traded Funds simply cements that reputation. If you're dipping your toe into the ETF waters for the first time, now you can jump right in instead. Understanding Exchange-Traded Funds is the investment life preserver you've been waiting for, and Archie Richards is the guy you want guiding you through the strokes.”