TV Commercials: How to Make Them: or, How Big is the Boat?
by Ivan Cury
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $54.33
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Platforms
Windows Vista/XP/2000, Mac OS X 10.4.10-10.5, Sony Reader PRS-505 Features
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Availability:
Download Now Price: $62.49
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TV Commercials: How to Make Them: or, How Big is the Boat? Summary
| TV commercial production is a 5 billion dollar a year industry, and almost everyone in the film and television industry works on commercials at some point in their career. This book is a step-by-step guide to making commercials right at any budget. Commercial production is fundamentally different than either film or television production, and this is the only book that explains the mechanics necessary to be successful. Also explored are the roles of the key players: the producer and director, the agency, and the client. With the extensive how-to content and anecdotes from Cury's years of experience, both professionals and students can learn how to produce good commercials. |
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| Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is m |
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eBooks > Titles > Authors > Science & Technology > Computers & Internet > Ivan Cury > TV Commercials: How to Make Them: or, How Big is the Boat?