eBooks - Business - Marketing - Kevin Lee - The Truth About Pay-Per-Click Search Advertising
The Truth About Pay-Per-Click Search Advertising eBooks
by Kevin Lee
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $14.99
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Platforms
Palm, Windows Mobile, Pocket PC, Windows PC, Mac, iPhone/iPod Touch Features
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Availability:
Download Now Price: $14.99
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The Truth About Pay-Per-Click Search Advertising Summary
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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In this book, world-renowned search marketer Kevin Lee brings together more than 50 absolutely crucial facts and insights marketers and entrepreneurs must know to successfully use pay-per-click search advertising to sell any product or service. The Truth About Pay-Per-Click Search Advertising doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations businesspeople can actually use, no matter what business they're in - consumer or B2B. Readers will learn how to improve targeting... manage to maximum profit and ROI... get the right measurements, and use them effectively... utilize search to build brands, not just sell products... improve conversions... avoid click fraud... make the most of analytics... go beyond "getting top position"... and much more. Lee also presents a complete glossary that demystifies the search industry's enormous array of hard-to-understand jargon. Unlike some competitive books, this one's simple to read, simple to use, up-to-date, and complete: it's the only guide to search marketing that today's businesspeople will ever need! |
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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for
• The truth about the search tax • The truth about competitive and network click fraud • The truth about testing and expansion
The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success.
This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Con... |
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eBooks - Titles - Authors - Business - Marketing - Kevin Lee - The Truth About Pay-Per-Click Search Advertising