eBooks - Business - Marketing - Charles L. Colby - Techno-Ready Marketing
| "Technology Readiness" is a groundbreaking concept -- a psychological amalgam of fears, hopes, desires, and frustrations about technology -- that enables you to measure and assess a customer's predisposition to adopt new technologies. Put the Techno-Ready Marketing insights in this book to work for you, customizing your own powerful strategies. |
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eBooks - Titles - Authors - Business - Marketing - Charles L. Colby - Techno-Ready Marketing