eBooks - Business - Marketing - Tim Jones - Simon Kirby - Taking Ideas to Market
Taking Ideas to Market eBooks
By: Tim Jones, Simon Kirby
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $16.50
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Platforms
Windows PC, Windows Mobile 5.0-6.0, Pocket PC 2003 Features
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Availability:
Download Now Price: $16.50
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Taking Ideas to Market Summary
| Fast track route to successfully taking new ideas to market. Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery. Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen. Includes a glossary of key concepts and a comprehensive resources guide. |
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eBooks - Titles - Authors - Business - Marketing - Tim Jones - Simon Kirby - Taking Ideas to Market