"This is a naughty book, a really cheeky little brat of a book which ought to be spanked soundly and sent to bed without any supper. Except that, if you did that, you would be missing out on a delightful, entertaining smorgasbord of advice, insights, red herrings, and jokes that together make up a classic text for business leaders."

ùStefan Stern, Business Voice

OK, strategy is crucial. We know that. Everyone knows that. But why must it be so deadly serious? So plodding, uncreative, boring? Dull strategy books promote dull strategists who create dull strategies that fail. Now there's an antidote: Strategy Bites Back.

It's full of insight and daring, from Gary Hamel to Napoleon Bonaparte, Michael Porter to Hans Christian Andersen, all tied together by the triumvirate that is Henry Mintzberg, Bruce Ahlstrand, and Joe Lampel. Essays, poems, case studies, cartoons...whatever it takes to free your mind and unleash the crucial emotional side of strategy formation.

This is the whole squiggly shebang: strategy and gamesmanship, black dresses, and seduction...strategy lessons from your mother, from beehives, chess grandmasters, even the National Zoo.

Mintzberg, Ahlstrand, and Lampel take on every sacred cow and entrenched belief that keeps you from recognizing your most powerful optionsùand acting on them. Fun? Heck, yeah. But it'll help you define inspired strategies that offer huge upsides...and what could be more fun than that?

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