eBooks - Health & Self Improvement - Medical - Bruce R. Hopkins - Shalowitz Joel - Robert J. - Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System eBook
By: Bruce R. Hopkins, Shalowitz Joel ~ Joint Author: Robert J.
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $117.00
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Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System Summary
| This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors. |
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eBooks - Titles - Authors - Health & Self Improvement - Medical - Bruce R. Hopkins - Shalowitz Joel - Robert J. - Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System