eBooks - Business - Marketing - Tony Proctor - Strategic Marketing: An Introduction
Strategic Marketing: An Introduction eBook
by Tony Proctor
|
Platforms
Windows PC, Palm, Windows Mobile, Pocket PC, Symbian OS, Blackberry, iLiad, and more. Features
|
Availability:
Download Now Price: $39.00
|
Strategic Marketing: An Introduction Summary
| Every enterprise needs an understanding of the strategies used by its competitors', and a basic knowledge of how the business environment impacts on its organisation, before it can formulate a marketing plan. This fresh, thorough new introductory text examines the nature of competitive marketing strategy and highlights the importance of adopting new marketing practices in order to reap most benefit from the business opportunities of the 21st century, and remain competitive. It also considers how effective management of internal and external relationships is vital to action the strategy. Subjects covered include: *Marketing strategy *Analysing the business environment *The customer in the market place *Targeting and positioning *Marketing mix strategy. Case studies, case histories and thought-provoking questions make Strategic Marketing a valuable resource to students of marketing and practising managers alike. competitive marketing strategy and points to the need to adopt new marketing practices in order to meet the demands of business opportunities in the 21st century. By taking a fresh approach to a previously covered subject area, Strategic Marketing will not only be of assistance to students of marketing but also practising managers. |
|
|
eBooks - Titles - Authors - Business - Marketing - Tony Proctor - Strategic Marketing: An Introduction