Strategic Management of E-Business
by Stephen Chen
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $78.00
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Strategic Management of E-Business Summary
| "E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice. " |
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eBooks > Titles > Authors > Business > Business > Stephen Chen > Strategic Management of E-Business
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