eBooks - Business - Management - John Seely Brown - Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management
Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management eBook
by John Seely Brown
|
Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
|
Availability:
Download Now Price: $40.73
|
Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management Summary
| This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. |
|
|
eBooks - Titles - Authors - Business - Management - John Seely Brown - Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management