This book is a valuable help for those people who have an idea that is perceived as new and needed and who need help in how to go about getting the idea to market. It provides instructions on disclosure statements, patent possibilities, market analysis and every item that must be addressed before the product can be successful. The author has many years' experience with somne successes and some failures.

Learning from the failures is discussed since fewer than 5% of all new ideas ever "make it" in the marketplace.