| Marketers have long bombarded customers with choices in products and services -- the source of unprecedented anxiety. Our mental circuit breakers are on overload. Here's a guide to the 4 R's of simplification: Replace, Repackage, Reposition, and Replenish. Leverage information technology to simplify rather than complicate customers' lives! |
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eBooks > Titles > Authors > Business > Marketing > Steven M. Cristol > Simplicity Marketing
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