eBooks - Science & Technology - Computers & Internet - Peter Kent - Search Engine Optimization For Dummies


Search Engine Optimization For Dummies eBooks

by Peter Kent


Search Engine Optimization For Dummies - Adobe eBook

Search Engine Optimization For Dummies eBook

Adobe

Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader

Features
Advanced navigation, search, bookmarks, and multiple viewing options.

Availability:
Download Now

Price: $24.99


Search Engine Optimization For Dummies - Adobe eBook

Search Engine Optimization For Dummies eBook

Adobe

Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader

Features
Advanced navigation, search, bookmarks, and multiple viewing options.

Availability:
Download Now

Price: $24.99


Search Engine Optimization For Dummies - Adobe eBook

Search Engine Optimization For Dummies eBook

Adobe

Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader

Features
Advanced navigation, search, bookmarks, and multiple viewing options.

Availability:
Download Now

Price: $29.99


Search Engine Optimization For Dummies Summary

* A Web site's position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traffic

* This is the first book to cover the entire spectrum of search engine optimization, including important though often-ignored search systems, such as specialty directories and Yellow Pages

* Covers creating search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping directories, and retailers; using registration software and services; understanding tools used to monitor site traffic; advertising on search engines; and developing links to boost ranks

* Introduces the reader to the nature of search engines, explains the different types, and shows which ones are the most important

* Includes a jump-start chapter with simple tricks for quickly boosting a site's ranking

* Companion Web site includes articles and links to important news and registration sites


* A Web site's position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traffic

* This is the first book to cover the entire spectrum of search engine optimization, including important though often-ignored search systems, such as specialty directories and Yellow Pages

* Covers creating search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping directories, and retailers; using registration software and services; understanding tools used to monitor site traffic; advertising on search engines; and developing links to boost ranks

* Introduces the reader to the nature of search engines, explains the different types, and shows which ones are the most important

* Includes a jump-start chapter with simple tricks for quickly boosting a site's ranking

* Companion Web site includes articles and links to important news and registration sites


Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy - that's what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.

This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You'll discover how to:

  • Plan a search engine strategy
  • Build pages that offer visibility
  • Make your site rank high with the most important search engines
  • Avoid things that search engines don't like (and tricks that might actually get your site penalized)
  • Use Google universal search, image search optimization, XML sitemaps, and more
  • Choose the right keywords
  • Track and measure your results
  • Increase your exposure with shopping directories and retailers
  • Boost your position with popular links and social networking sites
  • Use pay-per-click in ways that get the most bang for your advertising buck

Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you'll never need to fear search engines again!




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