eBooks - News - Journalism - Alison Theaker - The Public Relations Handbook
The Public Relations Handbook eBooks
by Alison Theaker
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Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Windows PC, Palm, Windows Mobile, Pocket PC, Symbian OS, Blackberry, iLiad, and more. Features
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Download Now Price: $25.99
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The Public Relations Handbook Summary
| The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the history and development of public relations, it explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assess its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and charities, including Railtrack, Voice of the Listener and Viewer, Marks and Spencer, the Metropolitan Police, the Prince's Trust, Daewoo cars and the NSPCC. The Public Relations Handbook includes: * Interviews with press officers and PR agents about their working practices * Case studies, examples, press releases and illustrations from a range of campaigns from multinational corporations, local government and charities * Specialist chapters on financial public relations, business ethics, on-line promotion and the challenges of new technology * Over twenty illustrations from recent PR campaigns. |
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| <P>"Reality TV" has rapidly come to occupy a place at the forefront of contemporary television culture on an international scale. This collection responds to this shift by analyzing the terrain of this genre--its range of economic, technological and cultural implications for our understanding of television as both an object of study and a contemporary cultural form. Recognizing how definitions of Reality TV are contentious, the collection examines a range of programs which claim a privileged relation to "the real," from: <i>Candid Camera</i>, <i>Big</i> <i>Brother</i>, <i>Survivor</i>, <i>The Osbournes</i>, <sup>he Real World</sup> and <i>A Wedding Story</i>, to the spheres of "real crime" programming and make-over TV. Adopting an interdisciplinary focus, these essays cover Reality TV in its myriad forms, examining historical precendents, the international nature of its circulation and consumption, and exploring the key debates which Reality TV has put on our social, cultural and televisual agendas. Topics covered include surveillance, the construction of celebrity, temporality in Reality TV, the politics of representation (with case studies considering the construction of community, women, gay identity and "class"), and audience responses and fandom.</P> |
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eBooks - Titles - Authors - News - Journalism - Alison Theaker - The Public Relations Handbook