eBooks - Business - Marketing - Linda Gorchels - The Product Manager's Field Guide
The Product Manager's Field Guide eBooks
by Linda Gorchels
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $29.95
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Platforms
Windows PC, Windows Mobile 5.0-6.0, Pocket PC 2003 Features
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Availability:
Download Now Price: $29.95
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The Product Manager's Field Guide Summary
| The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts. |
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eBooks - Titles - Authors - Business - Marketing - Linda Gorchels - The Product Manager's Field Guide