The Power of Simplicity
By: Jack Trout, Steve Rivkin
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Platforms
Windows Vista / XP / 2000, Mac OS X Tiger Features
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Availability:
Download Now Price: $24.95
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Platforms
Windows 98+, Tablet PC, Pocket PC 2003 Features
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Availability:
Download Now Price: $24.95
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Platforms
All Palm & Pocket PC handheld devices plus all Windows and Macintosh computers. Features
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Availability:
Download Now Price: $24.95
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The Power of Simplicity Summary
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It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling author of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues -- all without expensive consultants and money-wasting programs. Filled with interviews and case studies (exemplary and otherwise), this book thro |
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| In sports, when things go wrong, the best coaches say. "go back to the basics". Renowned marketing expert Jack Trout has a similar message for managers who are struggling to keep up with today's everchanging business climate: "Keep it Simple". Trout advocates the importance of paying attention to the basics and simplifying the processes in order to stay focused on the core business issues at hand. Through case studies and interviews with successful executives, he shows managers how to cut through the jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. |
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eBooks > Titles > Authors > Business > Management > Jack Trout > Steve Rivkin > The Power of Simplicity