""What a fascinating topic. If you're interested in the future, the past, or the present, then you should read this book.""
—Scott Heiferman, Co-Founder of Meetup.com and Fotolog.net

The development of social networks on the Web touches countless aspects of our everyday lives. With instant access to people of similar mindsets, near or far, we can readily form partnerships with more people and in more ways than ever before. It's now possible to use Internet tools to organize a rally, energize a political campaign, arrange a date, join a support group, or sell a product, as naturally as we use a phone.

Through a series of pertinent case studies and interviews with leading thinkers and doers in this rapidly evolving field, Christian Crumlish uncovers universal themes and lessons learned. He illustrates how we use peer-to-peer technologies--web services, blogs, mobile phone SMS, and more—to accomplish widespread goals. He also suggests how we can take even more advantage of these technologies to connect with people who have similar interests.

Discover how Howard Dean's campaign used the Internet to take a little-known candidate a long way. How activists arrange public meetings and drive letter-writing campaigns. How individuals find much-needed help for personal issues. How artists promote and air their creative genius. How business people and singles seek potential partners. And much, much more.

Here are just a few of the more than 60 experts, businesspeople, activists, and writers who share their insights: