The Power of Impossible Thinking is about getting better at making sense of what's going on around you so you can make decisions that respond to reality, not inaccurate or obsolete models of the world. This bestseller reveals how mental models stand between you and the truth and how to transform them into your biggest advantage!á Learn how to develop new ways of seeing, when to change to a new model, how to swap amongst a portfolio of models, howáto understand complex environments and how to do "mind R and D," improving models through constant experimentation.á Jerry Wind and Colin Crook review why it's so hard to change mental models and offer practical strategies for dismantlingá"hardened missile silos". Finally they show how to access models quickly through intuition, andáassess the effectiveness of any mental model.