eBooks - Business - Marketing - Seth Godin - Permission Marketing
Permission Marketing eBook
by Seth Godin
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Platforms
Windows PC, Palm, Windows Mobile, Pocket PC, Symbian OS, Blackberry, iLiad, and more. Features
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Availability:
Download Now Price: $14.99
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Permission Marketing Summary
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Internet Marketing Pioneer Seth Godin says he wants to change the
way
almost everything is marketed today. Will you give him permission to
show
you the future?
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. |
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eBooks - Titles - Authors - Business - Marketing - Seth Godin - Permission Marketing