eBooks - Business - Marketing - Coetzer Jennigay - A Perfect Press Release - or Not?


A Perfect Press Release - or Not? eBook

by Coetzer Jennigay


Perfect Press Release - or Not? - Adobe eBook

A Perfect Press Release - or Not? eBook

Adobe

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Windows Vista / XP / 2000, Mac OS X, Sony Reader

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Price: $4.00


A Perfect Press Release - or Not? Summary

This step-by-step guide to writing and distributing press releases covers this topic from the perspective of companies seeking publicity, PR consultants, journalists and editors.

Aspects covered include:

  • Why 95% of press releases end up in the bin
  • Pet hates and preferences of journalists and editors
  • What makes a press release publishable
  • Strategy, knowledge and content
  • Writing style, construction and flow
  • News releases versus opinion articles
  • Identifying interesting topics
  • Distribution to targeted media
  • Publishing press releases on the web
  • The PR consultant's perspective



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