YouÆll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it).

The book also offers tips, techniques, and ideas contributed by 14 top experts in the industry.

After reading this book, you will learn:

• How to put your site in front of 80% of Internet users in under 24 hours
• How Pay Per Click can be used in any type of business to drive up sales and profits
• How ad tracking software helps you KNOW true Return On Investment (and show you what works and what wastes your money)
• Exciting new ôLocalö pay per click options that allow even hometown businesses to prosper online
• How to choose best keywords AND bid effectively on them (and why #1 is usually not worth the money)
• How to write a PPC ad to get better results than your competitors
• How to expose your ads to thousands of people without paying a cent
• How to use research and bid management tools
• How businesses without a website can still use local PPC
• If you can you trust the tools and reports the search engines provide?
• What are the Top 10 PPC Search Engines

And, we cover in depth other vital marketing concepts important to any business, such as--

• Website strategies to convert more visitors into buyers, then into repeat buyers (does your site work well?)
• When you should use an outside marketing firm, and when you should do ot yourself
• How to get thousands of people to view your ads without paying a penny
• Split testing using 3rd party tools (the best way to determine the most effective ones)
• Click fraud, and the tools, methods and techniques that protect your business online
• Affiliate, partnership options and other ways to enhance profits with ZERO additional expense
• Pay Per Lead, Pay Per Sale & Pay Per Call -- and how to use them ALL

You also get full Reviews of the newest PPC tools and three appendices including an extensive Pay Per Click Glossary and Recommended Resources to help your business grow. Finally, we asked 14 recognized experts in online marketing to share what they feel are the absolute most important things to do, and to avoid, to build a super-successful business on the Internet today. Their responses, along with the other detailed information in this one book, will revolutionize the way you do business online.