Nonprofit Essentials: The Capital Campaign eBook

Nonprofit Essentials: The Capital Campaign

by Julia Ingraham Walker

Nonprofit Essentials: The Capital Campaign

Adobe

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Windows Vista / XP / 2000, Mac OS X Tiger

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Price: $48.10

Nonprofit Essentials: The Capital Campaign Summary

Nonprofit Essentials provides a thorough and practical overview of the process of planning and managing a capital campaign. In lively discussions, independent consultant Julia Walker shares the tips, techniques, and programs that have helped her raise more than $600 million in capital campaigns.

Nonprofit Essentials highlights new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make an organization's case stand out among the competition, as well as such topics as:

Determining if an organization is ready for a campaign
Budgeting and staffing for a campaign
Setting realistic goals
Creating a campaign gift table
Identifying and training volunteers
Donor cultivation that produces results
Campaign recognition practices

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