No Logo:Taking Aim at the Brand Bullies
by Naomi Klein
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Platforms
Windows Vista / XP / 2000, Mac OS X Tiger Features
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Availability:
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Platforms
Windows 98+, Tablet PC, Pocket PC 2003 Features
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Availability:
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Platforms
All Palm & Pocket PC handheld devices plus all Windows and Macintosh computers. Features
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Availability:
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No Logo:Taking Aim at the Brand Bullies Summary
| Once a poster boy for the new economy, Bill Gates has become a global whipping boy. The Nike swoosh is quickly losing its cachet, equated now with sweatshop labor. Teenage McDonald's workers are joining the Teamsters. What's going on? NO LOGO explains why some of the most revered brands in the world are finding themselves on the wrong end of a spray-can, a computer hack, or an international anti-corporate campaign. NO LOGO uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. Instead, job security and consumer choice have been swallowed whole by companies who enlist us as their human billboards and spokesmen. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic expose, NO LOGO is the first book that both uncovers the sins of corporations run amok and explores and explains the new resistance that will change consumer culture in the 21st century. |
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eBooks > Titles > Authors > Business > Business > Naomi Klein > No Logo:Taking Aim at the Brand Bullies