A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
By: Scott Bedbury ~ With: Stephen Fenichell
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Windows Vista / XP / 2000, Mac OS X Tiger Features
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Windows 98+, Tablet PC, Pocket PC 2003 Features
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All Palm & Pocket PC handheld devices plus all Windows and Macintosh computers. Features
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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century Summary
| What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game. |
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eBooks > Titles > Authors > Business > Marketing > Scott Bedbury > Stephen Fenichell > A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century