Net Privacy | Micheal Erbschloe | John Vacca | Business | Business | eBooks
Net Privacy
By: Micheal Erbschloe, John Vacca
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Platforms
Windows 98+, Tablet PC, Pocket PC 2003 Features
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Availability:
Download Now Price: $24.90
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Net Privacy Summary:
| Electronic customer intelligence gathering has been perceived as a major advantage of doing business online. Yet, according to a recent BusinessWeek poll, 92% of Internet users are uncomfortable with the practice of ebusinesses selling their personal information to other businesses. In this timely guide, two acknowledged experts on the subject arm companies that do business online with a complete blueprint for developing and implementing a privacy plan that satisfies their customers' desire for privacy while permitting them the latitude they need to do business competitively over the Internet. Michael Erbschloe and John Vacca explore, in-depth, the key privacy issues leading to the breakdown of ebusinesses today. They then walk managers through the steps for developing, implementing, and managing a proven enterprise privacy plan, along with clear, accessible explanations of the technology involved and proven techniques for measuring the plan's success. |
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