This text reports on patterns of consumption of non-branded alcohol in seven countries: Brazil, India, Mexico, Russia, Tanzania, Zambia and Zimbabwe. Using local consultants, investigators interviewed families in each country, in both rural and urban areas, on the subject of their drinking habits over a thirty-day period giving specific attention to their religious, educational and socio-economic status. Experts in the fields of toxicology, economics and anthropology as well as representatives of the beverage industry give commentary on the common themes emerging from the collected data.