eBooks - Business - Marketing - Andrew Crane - Marketing, Morality and the Natural Environment
Marketing, Morality and the Natural Environment eBooks
by Andrew Crane
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $133.00
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $252.00
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Platforms
Windows PC, Windows Mobile 5.0-6.0, Pocket PC 2003 Features
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Availability:
Download Now Price: $133.00
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Platforms
Windows PC, Palm, Windows Mobile, Pocket PC, Symbian OS, Blackberry, iLiad, and more. Features
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Availability:
Download Now Price: $89.32
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Marketing, Morality and the Natural Environment Summary
| With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. |
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| With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. |
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| Crane offers a new look a new look at marketing, and in particular the move to establish ostensibly "green" marketing. Presenting evidence from extensive case studies, covering conventional companies, social mission companies and business-NGO collaborations, these concerns are addressed through an examination of the morality at the heart of managers' and employees' understanding of the green marketing activities and processes that take place in their organizations. |
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eBooks - Titles - Authors - Business - Marketing - Andrew Crane - Marketing, Morality and the Natural Environment