Marketing Due Diligence: Reconnecting Strategy to Share Price

by Malcolm McDonald

Marketing Due Diligence: Reconnecting Strategy to Share Price -- Adobe eBook

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Marketing Due Diligence: Reconnecting Strategy to Share Price Summary

At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with br

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