eBooks - Politics & Government - Economics - Chris Hackley - Marketing and Social Construction
Marketing and Social Construction eBook
by Chris Hackley
|
Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
|
Availability:
Download Now Price: $266.00
|
Marketing and Social Construction Summary
| Marketing is at the center of the boom in business education. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. It draws on a wide range of up-to-date European and North American case studies. |
|
|
eBooks - Titles - Authors - Politics & Government - Economics - Chris Hackley - Marketing and Social Construction