Market Segmentation: How to do it, how to profit from it
by Malcolm McDonald
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Platforms
Windows Vista / XP / 2000, Mac OS X Tiger Features
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Availability:
Download Now Price: $40.73
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Market Segmentation: How to do it, how to profit from it Summary
| Market Segmentation: A step-by-step approach to creating profitable market segments is a key book, in a vital area. The Butterworth-Heinemann edition, of what was previously published by MacMillan, is a thoroughly revised and updated version. * McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) |
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eBooks > Titles > Authors > Business > Marketing > Malcolm McDonald > Market Segmentation: How to do it, how to profit from it
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