Managing Intellectual Property

Managing Intellectual Property

By: Chris Fitzsimmons, Tim Jones

Managing Intellectual Property ~~ Adobe eBook

Adobe eBook

Platforms
Windows Vista / XP / 2000, Mac OS X Tiger

Features
Advanced navigation, search, bookmarks, and multiple viewing options.

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Price: $16.50

Managing Intellectual Property ~~ Microsoft Reader eBook

Microsoft Reader eBook

Platforms
Windows 98+, Tablet PC, Pocket PC 2003

Features
ClearType, advanced navigation, search, personal library, bookmarks, notes, and drawing.

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Price: $16.50

Managing Intellectual Property Summary:

Fast track route to managing and exploiting intellectual property. Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value. Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman. Includes a glossary of key concepts and a comprehensive resources guide.

Additional Resources: