The Manager's Guide to Distribution Channels | Linda Gorchels | Edward J. Marien | Chuck West | Business | Marketing | eBooks
The Manager's Guide to Distribution Channels
By: Linda Gorchels, Edward J. Marien, Chuck West
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Platforms
Windows Vista / XP / 2000, Mac OS X Tiger Features
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Availability:
Download Now Price: $39.95
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The Manager's Guide to Distribution Channels Summary:
| "Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics. " |
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