Manager's Guide to Distribution Channels eBook

The Manager's Guide to Distribution Channels

By: Linda Gorchels, Edward J. Marien, Chuck West

The Manager's Guide to Distribution Channels

Adobe

Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader

Features
Advanced navigation, search, bookmarks, and multiple viewing options.

Availability:
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Price: $39.95

The Manager's Guide to Distribution Channels Summary

"Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics. "

eBooks > Titles > Authors > Business > Marketing > Linda Gorchels > Edward J. Marien > Chuck West > The Manager's Guide to Distribution Channels