eBooks - Business - Marketing - Linda Gorchels - Edward J. Marien - Chuck West - The Manager's Guide to Distribution Channels
The Manager's Guide to Distribution Channels eBook
By: Linda Gorchels, Edward J. Marien, Chuck West
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $39.95
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The Manager's Guide to Distribution Channels Summary
| "Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics. " |
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eBooks - Titles - Authors - Business - Marketing - Linda Gorchels - Edward J. Marien - Chuck West - The Manager's Guide to Distribution Channels