eBooks - Politics & Government - Economics - Ahmed Bounfour - The Management of Intangibles: The OrganisationĘs Most Valuable Assets
The Management of Intangibles: The OrganisationĘs Most Valuable Assets eBook
by Ahmed Bounfour
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The Management of Intangibles: The OrganisationĘs Most Valuable Assets Summary
| The subject of Intangibles and knowledge management is becoming increasingly more significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity, and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organizations today. This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place. |
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eBooks - Titles - Authors - Politics & Government - Economics - Ahmed Bounfour - The Management of Intangibles: The OrganisationĘs Most Valuable Assets