eBooks - Business - Marketing - Phil Harris - Andrew Lock - Patricia Rees - Machiavelli, Marketing and Management
Machiavelli, Marketing and Management eBooks
By: Phil Harris, Andrew Lock, Patricia Rees
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $53.13
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $88.13
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Platforms
Windows PC, Windows Mobile 5.0-6.0, Pocket PC 2003 Features
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Availability:
Download Now Price: $53.13
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Platforms
Windows PC, Palm, Windows Mobile, Pocket PC, Symbian OS, Blackberry, iLiad, and more. Features
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Availability:
Download Now Price: $33.99
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Machiavelli, Marketing and Management Summary
| This fascinating and cutting edge text provides an insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their relevance to the manager today. |
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| This fascinating and cutting edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager today. By bringing together contributors from authors ranging from Machiavelli's descendants, through prominent 'politicos' and writers on Machiavelli, to some of the leading management thinkers in the UK, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. Topics covered include: * modern management * governance and ethics * post-modernism * marketing * political communication and spin doctoring * rhetoric and dichotomy of Machiavelli. Machiavelli, Marketing and Management will be of great interest to all students and scholars of management, marketing and political science. |
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| A fascinating, cutting-edge book that provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager today. The authors address a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. Topics covered include: modern management; governance and ethics; postmodernism; marketing, political communication and spin doctoring; and rhetoric and dichotomy of Machiavelli. |
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eBooks - Titles - Authors - Business - Marketing - Phil Harris - Andrew Lock - Patricia Rees - Machiavelli, Marketing and Management