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The fault line is that dangerous, unstable seam in the economy where the Internet and other powerful innovations meet and create market-shattering tremors. Geoffrey A. Moore guides executives to the new models, metrics, and organizational practices necessary to meet the challenges of the 21st-century economy.
Free download from PerfectBound: A Geoffrey A. Moore Reader. Highlights from: Crossing the Chasm; Inside the Tornado; The Gorilla Game; Living on the Fault Line. These bestselling books on high-tech investing, strategy, and selling are required reading at Harvard, Stanford, and other business schools. Mr. Moore's Chasm Group is the leading provider of business and marketing strategy services to prominent high-technology companies. |
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The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it. In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using shareholder value (or share price) as the key driver in management decisions. Moore now revisits his argument in the post-Internet bubble world, proving that the methods he espouses are more germane than ever and showing companies how to use them to survive and thrive in today's demanding economy. Extending the themes of Crossing the Cha |
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eBooks > Titles > Authors > Business > Financial Planning > Geoffrey A. Moore > Living on the Fault Line, Revised Edition: