Language of Advertising: Written Texts, Second Edition eBook

The Language of Advertising: Written Texts, Second Edition

by Angela Goddard

The Language of Advertising: Written Texts, Second Edition

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The Language of Advertising: Written Texts, Second Edition Summary

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

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