eBooks - Business - Management - Jonathan Bernstein - Keeping the Wolves at Bay - A Media Training Manual
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One of the United State's leading crisis communications experts brings you this succinct and entertaining way to prepare yourself to deal with even the toughest journalists. Author Jonathan Bernstein is the president of Southern California-based Bernstein Crisis Management LLC and editor of the free "Crisis Manager" newsletter, with 15,000+ readers in 75 countries. The training manual's contents are very much in keeping with the slogan for his ezine, "For Those Who Are Crisis Managers, Whether They Want to Be or Not." It's being used by corporations, not-for-profits and individuals not merely for training, but also to provide an easy-to-reference refresher course for spokespersons to review when the going gets tough. |
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eBooks - Titles - Authors - Business - Management - Jonathan Bernstein - Keeping the Wolves at Bay - A Media Training Manual