• Always Remember That It Pays to Be Personal
• Observe the Rules of the Role
• Be Fluent in Both Pink and Blue
• Choose Your People Like You Choose Your Stocks
• Diversify Your Holdings
• Don't Waste Time on the Wrong People
• Do It Every Day
• Give Yourself Time to Win
• Do Deals Based on Relationships

What do you really need to get from your work life? Is it to drive up your company's revenues? Get more clients for your own company? Discover how to make a living doing something else? Become more successful without working harder than you already are? Very successful people seem to have the answers to all these questions -- and the skill they possess in abundance is that they make the most of their business relationships.

In It's Not Business, It's Personal, Ronna Lichtenberg has interviewed today's most exciting business leaders and developed nine relationship principles that are guaranteed to take your work life to new heights of success, effectiveness, and fulfillment. Drawing from hundreds of interviews with successful people -- ranging from chairmen of Fortune 500 companies and Forbes' wealthiest people to giants in the sports, entertainment, and fashion worlds -- this is a practical and inspirational look at the new rules of business. The business landscape has changed, and relationships have to change with it -- this book shows you how to do more than just collect cards at a networking event. This is about forging the relationships that will get you your next job, your next career, your next loyal client.