If your investing strategy has relied on the facts -- financial statements, annual reports, technical charts, and so on -- congratulations! You're on the way to becoming a successful, complete investor.

But you're only partway there. If the markets are about mood swings, turbulence, and uncertainty, if the herd buys like crazy one day, only to sell off the next, doesn't it make sense for you to have a grip on the way in which your individual psychological makeup and emotional state affect your investing strategy? Doesn't the complete investor need to understand both the facts in his head and the emotions of his heart?

Dr. Richard Geist has combined the art and science of the seemingly unrelated fields of psychology and investing. He shows that investing success means both having and using solid information and expertly understanding, monitoring, and managing your emotions. This is the first book directed at professional and individual investors alike, illustrating how they can use emotions to become more effective at meeting the ever-increasing challenges of today's investing environment. Dr. Geist's coverage is stimulating and wide-ranging, including topics such as: