eBooks - Science & Technology - Computers & Internet - Lawrence Harte - Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs
Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs eBook
by Lawrence Harte
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $16.99
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Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs Summary
| This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs. Internet marketing offers the possibility to track almost every action a visitor or potential customer takes in response to marketing messages and how they navigate through their buying cycle. This book explains how to insert and use tracking codes on web pages and in cookies to find out how your web site visitors and customers react to your marketing programs. The ways to monitor and measure the effectiveness of Internet marketing programs are described such as using hits, page views, unique visitors and conversions. You will learn the basics about setting up web pages and how to use web site templates to make professional looking web sites. Discover key web site options that can affect Internet marketing performance such as metadata, web page layout and keyword selection. Discover about domain name selection and registration options. You will learn about the types of domain name extensions and why it can take up to several days for a domain name to operate correctly (point to your web site) on the Internet. Learn how to setup and manage email marketing campaigns along with some of the important requirements and regulations that apply to email marketing programs. Discover how to use affiliate programs to get additional marketing exposure, which only costs money when products or services are sold. Some of the key ways to get listed high in search engines allowing more people to find your products and services are described. Learn how you can chose key words that people search for to display ads (adword marketing) on search engines and web pages. Banner advertising exchange netwo... |
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eBooks - Titles - Authors - Science & Technology - Computers & Internet - Lawrence Harte - Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs