eBooks - Social Issues - Societies & Cultures - John Fiske - Introduction to Communication Studies
Introduction to Communication Studies eBooks
by John Fiske
|
Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
|
Availability:
Download Now Price: $47.53
|
|
Platforms
Windows PC, Palm, Windows Mobile, Pocket PC, Symbian OS, Blackberry, iLiad, and more. Features
|
Availability:
Download Now Price: $21.32
|
Introduction to Communication Studies Summary
| Fiske's essential text aims to equip the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. |
|
|
| <P>In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's <i>Communication Theory</i> to Saussure's structural linguistics and Peirce's <i>Semiotics</i>. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.</P> |
|
|
eBooks - Titles - Authors - Social Issues - Societies & Cultures - John Fiske - Introduction to Communication Studies