eBooks - Social Issues - Societies & Cultures - John Fiske - Introduction to Communication Studies
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| Fiske's essential text aims to equip the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. |
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| <P>In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's <i>Communication Theory</i> to Saussure's structural linguistics and Peirce's <i>Semiotics</i>. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.</P> |
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eBooks - Titles - Authors - Social Issues - Societies & Cultures - John Fiske - Introduction to Communication Studies