Internal Marketing: Directions for Management ~ eBookMall ~ eBooks

eBooks - Business - Marketing - Richard J. Varey - Barbara R. Lewis - Internal Marketing: Directions for Management

Internal Marketing: Directions for Management eBooks

Editor: Richard J. Varey ~ Editor: Barbara R. Lewis

Internal Marketing: Directions for Management eBook

Adobe

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Windows Vista / XP / 2000, Mac OS X, Sony Reader

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Advanced navigation, search, bookmarks, and multiple viewing options.

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Price: $53.13

Internal Marketing: Directions for Management eBook

Mobipocket

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Windows PC, Palm, Windows Mobile, Pocket PC, Symbian OS, Blackberry, iLiad, and more.

Features
Easy to install, Very Compatible, Touch-screen page turning, Bookmarks, Adjustable font size and color, Search.

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Price: $34.65

Internal Marketing: Directions for Management Summary

By bringing together a multi-disciplinary set of contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource of the current `state-of-the-art'' research and conceptual development in internal marketing. Comprising new theoretical and empirical work, and case studies based on a wide range of sector and industry applications, Internal Marketing identifies key themes and issues, including: · social model of marketing · human resource management perspective · marketing and service management · quality management organisational development · corporate identity, image and reputation · corporate communication

eBooks - Titles - Authors - Business - Marketing - Richard J. Varey - Barbara R. Lewis - Internal Marketing: Directions for Management