The Interactive Marketplace: Business-To-Business Strategies for Delivering Just-In-Time, Mass-Customized Products | Keith T. Brown | Business | Marketing | eBooks
The Interactive Marketplace: Business-To-Business Strategies for Delivering Just-In-Time, Mass-Customized Products
by Keith T. Brown
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Platforms
Windows Vista / XP / 2000, Mac OS X Tiger Features
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Platforms
Windows 98+, Tablet PC, Pocket PC 2003 Features
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All Palm & Pocket PC handheld devices plus all Windows and Macintosh computers. Features
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The Interactive Marketplace: Business-To-Business Strategies for Delivering Just-In-Time, Mass-Customized Products Summary:
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Most ecommerce experts agree that "click-and-buy" shopping cart sites are fast becoming a thing of the past. Soon, the only ebusinesses that will matter will be those which allow customers to custom design the products they buy. At Ford, for example, the Ford-Oracle AutoXchange site transformed Ford's supply chain from one based on forecasts and building for inventory to a real-time, build-to-order model. In this practical guide to the future of ebusiness, BuildNet, Inc. Chairman Keith T. Brown clearly explains why the most successful business-to-consumer (B2C) ebusinesses, now and in the years ahead, are those built on interactive business-to-business (B2B) platforms that integrate Internet technology into all phases of business operations. And he arms readers with the knowledge and skills needed to create solid interactive business plans. |
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