The high-tech industry has embraced the key concepts of Inside the Tornado and made its core metaphors common vocabulary for assessing the maturity of emerging markets and the status of vendors within them. The book has been translated into Chinese, Japanese, Korean, French, German, and Portuguese. The book is used as a standard text at Stanford, Harvard, MIT, Northwestern, and a host of other business and engineering graduate schools. A new generation of entrepreneurs is coming into the market already versed in its ideas.